Collegiate Merchandise Without Logos ... How and Why?
Student-Athletes make more $ when school trademarks aren't inIvolved, upwards of 5x more in some cases.
What is NIL?
NIL is a shorthand term for Name, Image & Likeness legislation that passed in the summer of 2021, granting student-athletes the legal right to monetize their social influence.
However, the bill prohibits universities from directly providing or conducting funds to an athlete, leaving only third party businesses and organizations to present athletes with independent sponsorship opportunities.
What about merch?
Traditional collegiate licensing is a system that’s been in place for decades, is notoriously expensive, and requires diligent compliance with the school’s guidelines. When NIL was introduced, it opened opportunities for Athletes to earn compensation from licensing deals- including Jerseys, Merchandise, and other memorabilia.
Collegiate licensing requires anywhere from a 10-15% royalty go to the school for the right to use their marks (logos) on any sort of merchandise. When combining this with brand-new NIL licensing, athletes are left with a small leftover percentage, in most cases less than 2-4%.